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The Two Fundamental Things You Need to Do In Order to Make a Graphic Design Firm Profitable

01 December 2013 by Popeye

If you are keen on making a graphic design firm profitable, there are two key things that you need to do.

The first thing you need to do, in order to make a graphic design firm profitable is figure out ways of maximizing the firm’s revenues. This may entail undertaking promotional work, so that you get more orders, and so that you earn more revenues. If you already have many orders, this may entail figuring out ways of being more efficient, so that you can generate more revenues.

The second thing you need to do, in order to make a graphic design firm profitable is figure out ways of minimizing the firm’s expenses. This, at its core, entails identifying wastages, and doing away with them (without compromising the business fundamentals).

Note that you need to do these two things simultaneously. If, in a bid to maximize revenues, you don’t check the expenses, you are likely to end up in a situation where the extra revenues you earn are absorbed by extra expenses incurred in a bid to earn them. Conversely, you need to avoid ending up in a situation where, in a bid to minimize costs, you end up shrinking the business, thus messing up with revenue generation. So it is a tight balancing act.

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